Bachelor Thesis - concept, strategy and design for a sustainable outdoor brand
Creation of two design books including a “Glacier Grey” and “Black Rock” version. The thesis contains research while the brand book introduces the fictional outdoor brand "REINCARNATED Outdoor Crafts". All printed materials are certified recycling paper with water based digital print. Upcycled brand merchandise and interdisciplinary media turning the design system into a strong coherent unit.
Submitted at the University of Applied Sciences Vorarlberg
Photography featured in pictures by patagonia.com (3, 9), houdinisportswear.com (5), marcadamus.com (9), moving-adventures.de (9), elisabettarossa.com (9)