Studio Matt
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REINCARNATED

Brief Bachelor thesis - concept, strategy and design for a sustainable outdoor brand

Response Creation of two design books including a "Glacier Gray" and "Black Rock" version. The thesis contains research while the brand book introduces the fictional outdoor brand "REINCARNATED Outdoor Crafts". All printed materials are certified recycling paper with water based digital print. Upcycled brand merchandise and interdisciplinary media turning the design system into a strong coherent unit.

Submitted to the University of Applied Sciences Vorarlberg

Sources Photography featured in pictures by patagonia.com (3, 9), houdinisportswear.com (5), marcadamus.com (9), moving-adventures.com (9), elisabettarossa.com (9)

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